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Markets

Digital marketers in smaller towns face shifting consumer behaviour trends

Why digital marketers in smaller towns should watch online consumer behaviour changes post festive season 2025 is increasingly important as purchasing patterns, platform...

Tech

AI and automation reshape India’s ad industry as Tier 2 firms rise

The impact of AI and automation on India’s ad agencies is reshaping how campaigns are built, delivered and scaled, with lesser known firms...

Ecosystem

Rising interest in regional platforms is reshaping India’s ad spend mix

The ad spend shift driven by rising interest in regional content platforms reflects a structural change in India’s advertising market. The main keyword...

Business

November’s funding rebound offers critical signals for bootstrapped non metro startups

The November funding rebound and its sharp rise in committed capital carry important implications for bootstrapped Indian startups targeting non metro India. The...

Economy

Smaller city startups gain visibility with fresh Series A wins in November

Smaller city startups raising Series A this November signal a visible shift in India’s startup geography. The main keyword highlights a time sensitive...

Markets

Startup funding rises despite fewer deals in an increasingly cautious market

Startup boom amid caution describes a key shift in India’s investment landscape, where deal numbers fell in October even as total capital deployment...

Local

India’s startup geography shifts as Delhi NCR and Maharashtra gain ground

India’s startup geography is becoming more balanced as Delhi NCR and Maharashtra raise their share of funded companies while Karnataka’s dominance cools. The...

Innovation

Post IPO cash outs unlock major liquidity for early Indian startup investors

Post IPO cash outs from 2025 listings of companies like Lenskart, Ather Energy and Urban Company have unlocked nearly 15000 crore rupees in...

Industry

Rise of PIPE deals lifts investment totals despite fewer overall transactions

The rise of PIPE deals, or private equity investments in public equity, is pushing India’s monthly investment totals higher even as the total...

Industry

Early stage VC funding returns as investors reback fresh Indian startups

Early stage VC cheques inching back toward 2022 levels signals a renewed appetite for young Indian startups. The main keyword highlights a time...

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