Business

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Business

Mahindra Manulife JV Launches Life Insurance Targeting Smaller Towns

Mahindra & Mahindra Ltd and Manulife Financial Corporation have announced a 50:50 joint venture to launch a life-insurance business. The collaboration aims to...

Business

Theatre, OTT and Business Stories: Why Tier-3 Audiences Are Getting New Content About Entrepreneurship and Commerce

India’s entertainment ecosystem is entering an unexpected yet powerful phase—business storytelling for Bharat. Theatre productions, OTT series, and regional films are increasingly exploring...

Business

Business Show Formats Become Startup Launchpads: How Reality TV is Converting Founders in Smaller Towns

India’s reality TV has entered a new phase—one that goes beyond talent and entertainment. With business-focused shows now gaining traction, small-town entrepreneurs are...

Business

Media Meets Business: What Streaming Platforms’ Regional Content Boom Means for Local Brands

India’s streaming industry is undergoing a regional revolution. OTT platforms are moving aggressively beyond Hindi and English content to produce stories in Tamil,...

Business

When Ad Films Go Big: How a Rs 150 Crore Ad Film with Bollywood Stars Changes the Stakes for Marketing Campaigns

India’s advertising industry has always blurred the lines between cinema and commerce, but a new generation of mega-budget ad films is redrawing those...

Business

Business on Screen: The Rise of India-Made Business Series That Resonate with Non-Metro Entrepreneurs

A quiet shift is unfolding in India’s entertainment and entrepreneurship landscape. The rise of India-made business series—both fictional and documentary—is creating new inspiration...

Business

VC Focus Shifts: From Growth-at-All-Cost to Sustainable Business Models in India’s Startup Ecosystem

India’s venture capital landscape is entering a correction phase in 2025. After years of chasing hypergrowth and valuations, investors are now prioritizing sustainability,...

Business

What Global Investors Want: How Indian VC Funds with Metro-Backing Are Scouting Tier-2 Opportunities

As global investors re-evaluate India’s growth story in 2025, a distinct shift is underway in venture capital priorities. The country’s top VC funds,...

Business

Understanding the Rise of the iSAFE/SAFE Funding Instrument in Indian Startups: What It Means for Founders in Smaller Towns

The iSAFE or SAFE funding instrument has quietly become one of the most transformative tools in Indian startup financing. For founders in smaller...

Business

When Deep Tech Meets Enterprise: Why India’s Next Business Boom May Come From Space and AI Companies, Not Consumer Apps

India’s startup landscape is entering a decisive new phase where deep tech, not consumer tech, is driving the next wave of innovation and...

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