TCT Digital structures the global digital front door around cost visibility, software utilisation, risk and business value
INDIA — 16 October 2026 — Proteam Advisory has reorganised its global digital presence around a connected view of technology expenditure, presenting IT Asset Management, Software Asset Management, Cloud FinOps, platform advisory and AI-spend management together. The experience helps finance, procurement and technology leaders evaluate related questions of cost, utilisation, risk and governance.
TCT Digital, a global digital marketing, design and technology agency, developed the information architecture, content hierarchy and user experience. Service pathways connect software licensing, SaaS optimisation, cloud-cost management and AI-spend governance with Proteam’s relevant expertise and case studies.
The FinOps Foundation’s State of FinOps 2026 survey found that 98% of respondents manage AI spend and 90% manage SaaS or plan to. The survey covered 1,192 respondents representing more than US$83 billion in annual cloud expenditure.
For finance teams, a committed technology cost is not necessarily a well-used investment. Budget allocation, contract terms, consumption and business outcomes need to be understood together. Proteam’s digital front door connects these questions with its advisory capabilities, giving buyers a clearer starting point for discussions about financial accountability and technology value.
“Technology decisions have become far more interconnected than they were even a few years ago. Software licences, SaaS, cloud and artificial intelligence may sit across different budgets and teams, but clients increasingly need a connected view of cost, usage, risk, governance and business value. Our history in ITAM and SAM remains the foundation of the advice we give, while our work today extends into Cloud FinOps, platform advisory and AI-spend management,” said Vashistha Patel, Founder & Managing Partner, Proteam Advisory.
Patel added, “We wanted the way we present our capabilities digitally to reflect that progression with greater clarity. Our new digital front door brings Proteam’s services, expertise, case studies and proof points into a more intuitive journey built around the questions clients are trying to solve. The result is a clearer global digital presence that makes the breadth of our capabilities easier to discover. It enables fuller and more meaningful conversations with existing and prospective clients as their technology priorities evolve.”
Adit Chouhan, Global Digital Marketing Leader and CEO at TCT Digital, added, “For a specialist B2B firm, a website has to do more than look contemporary. It must help a prospective client recognise the problem, find relevant evidence and understand the next step with the fewest possible barriers. We approached Proteam’s digital front door as a business and brand system — one designed to extend the reach of its expertise across markets.”
Vashistha Chawda, Partner at TCT Digital, said, “Before deciding how the brand should look, we had to understand how Proteam’s practices connect and where different decision-makers enter the conversation. That understanding shaped the information architecture, content hierarchy and user journey. The design then had a clear job: make complex expertise easier to navigate without oversimplifying it.”
About Proteam Advisory
Proteam Advisory Solutions is an independent, senior practitioner-led technology advisory firm. Its capabilities span IT Asset Management (ITAM), Software Asset Management (SAM), Cloud FinOps, platform advisory and AI-spend management, including software and SaaS optimisation, audit defence, usage analytics, vendor negotiation and governance. The company reports more than US$1 billion in cumulative client savings, over 4,000 licensing reviews and more than 500 clients.
Visit: https://proteamadvisory.com/
About The Clicks Technologies TCT Digital
The Clicks Technologies (TCT Digital) is a global digital marketing, design and technology agency serving B2B, B2C and D2C clients across APAC, EMEA and North America. Its capabilities include digital strategy, information architecture, UI/UX, website and application development, SEO, AEO, GEO, performance marketing, content, analytics, demand generation and AI-led solutions.
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