Markets

Markets

River Mobility’s $120 Million Funding Reshapes India’s EV Scooter Market

River Mobility has secured $120 million in fresh funding to expand manufacturing, launch new electric scooters, and strengthen its market presence. The investment...

Markets

What Makes a Startup Investment-Ready in Today’s Market

Securing startup funding has become more competitive as investors focus on sustainable businesses instead of rapid growth alone. Founders must demonstrate strong financial...

Markets

India’s Startup Funding Market Shows Recovery Signs in H2 2026

India’s startup funding market is entering the second half of 2026 with renewed optimism. Higher venture capital deployment, stronger investor confidence in AI...

Markets

Ather’s Mass Market EV Strategy Reshapes India’s Electric Mobility Race

Ather Energy’s decision to enter the mass-market electric scooter segment marks one of the company’s biggest strategic shifts since its launch. By developing...

Markets

Brands Are Spending More on Creator Marketing Than Traditional Ads

Brands across India and global markets are allocating larger portions of their marketing budgets to creator marketing instead of traditional advertising. The shift...

Markets

Influencer Marketing Evolves as Brands Prioritize Higher ROI in 2026

Influencer marketing in 2026 is becoming more performance-driven as brands shift their focus from follower counts to measurable business outcomes. Companies are increasingly...

Markets

How Tier-2 Cities Are Becoming India’s Next Business Growth Hubs

India’s Tier-2 cities are emerging as the country’s next business growth hubs as companies expand beyond traditional metro markets. Rising infrastructure investments, lower...

Markets

MSMEs Face New Challenges as Consumer Demand Softens in India

India’s MSMEs are navigating a changing business environment as consumer demand shows signs of moderation across several sectors. While the country’s economic growth...

Markets

India’s Next IPO Wave: Why ₹60,000 Crore Worth of Share Sales Could Hit Markets in H2 2026

A fresh wave of initial public offerings (IPOs) could reshape India’s capital markets in the second half of 2026, with companies reportedly preparing...

Markets

How Gen Z Is Reshaping India’s Retail Marketing Strategy

India’s retail industry is rapidly adapting to the preferences of Gen Z consumers, a generation that values authenticity, speed, digital convenience, and social...

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